Cookie Policy

Last updated: February 10, 2026

This Cookie Policy explains how Xantus Product LLC ("Milly's," "we," "us," or "our") uses cookies and similar tracking technologies on our website www.millysbest.com (the "Site"). This policy should be read together with our Privacy Policy.

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. Cookies help websites recognize your device and remember information about your visit, such as your preferences, login status, and items in your shopping cart.

Why We Use Cookies

We use cookies and similar technologies to:

  • Enable essential website functionality (e.g., shopping cart, checkout)
  • Remember your preferences and settings
  • Analyze how you use our Site to improve performance
  • Personalize your experience and show you relevant content
  • Deliver targeted advertising based on your interests
  • Measure the effectiveness of our marketing campaigns
  • Understand user behavior and optimize our landing pages

Types of Cookies We Use

1. Strictly Necessary Cookies

These cookies are essential for our Site to function properly. They enable core functionality such as security, network management, your shopping cart, and checkout process. You cannot opt out of these cookies as they are necessary for the Site to work.

Examples:

  • _secure_session_id (Shopify) – Maintains your shopping cart and checkout session – Duration: Session (expires when browser closes)
  • cart (Shopify) – Stores items in your shopping cart – Duration: 14 days
  • _shopify_sa_p (Shopify) – Security and authentication – Duration: Session
  • _shopify_sa_t (Shopify) – Security token – Duration: Session
  • storefront_digest (Shopify) – Security validation – Duration: 2 years

2. Performance and Analytics Cookies

These cookies help us understand how visitors interact with our Site by collecting anonymous information about pages visited, time spent on the Site, and any errors encountered. This information helps us improve the Site's performance.

Examples:

  • _landing_page (Shopify) – Tracks the first page you visit – Duration: 14 days
  • _orig_referrer (Shopify) – Tracks how you arrived at our Site – Duration: 14 days
  • _s (Shopify) – Analytics for store performance – Duration: 30 minutes
  • _shopify_s (Shopify) – Session analytics – Duration: Session
  • _shopify_y (Shopify) – User identification for analytics – Duration: 1 year
  • _y (Shopify) – Analytics identifier – Duration: 1 year
  • _ga (Google Analytics) – Distinguishes unique users and tracks behavior across sessions – Duration: 2 years (reset on each visit)
  • _gid (Google Analytics) – Distinguishes users within a 24-hour period – Duration: 24 hours
  • _gat (Google Analytics) – Throttles request rate – Duration: 1 minute
  • _hjSession* (Hotjar) – Session recording and heatmap tracking – Duration: 30 minutes
  • _hjSessionUser* (Hotjar) – User identification across sessions – Duration: 1 year
  • Replo analytics cookies – Landing page performance tracking – Duration: Varies by feature

3. Functional Cookies

These cookies remember your choices and preferences to provide enhanced, personalized features and improve your experience on our Site.

Examples:

  • localization (Shopify) – Remembers your language and currency preferences – Duration: 1 year
  • _shopify_country (Shopify) – Your location for localized content – Duration: Session
  • secure_customer_sig (Shopify) – Account login authentication – Duration: 20 years (if "Remember me" is checked)
  • Recently viewed items tracking – Duration: 30 days
  • Account settings and preferences – Duration: 1 year

4. Marketing and Advertising Cookies

These cookies track your browsing activity across websites to deliver personalized advertisements and measure campaign effectiveness. They help us show you relevant ads based on your interests and previous interactions with our Site.

Examples:

  • __kla_id (Klaviyo) – Email and SMS marketing personalization – Duration: 2 years
  • _fbp (Meta Pixel) – Facebook browser identification for ad targeting – Duration: 90 days (reset on each visit)
  • _fbc (Meta Pixel) – Facebook click ID for conversion attribution – Duration: 90 days
  • fr (Meta) – Facebook advertising and measurement – Duration: 90 days
  • _gcl_au (Google Ads) – Conversion tracking and ad attribution – Duration: 90 days
  • IDE (Google DoubleClick) – Ad serving and retargeting – Duration: 13 months
  • _ttp (TikTok Pixel) – TikTok advertising optimization and user tracking – Duration: 13 months
  • tt_appInfo (TikTok) – TikTok analytics – Duration: Session
  • tt_sessionId (TikTok) – Session tracking for TikTok ads – Duration: Session
  • Reviews.io tracking cookies – Review collection and display optimization – Duration: 1 year
  • AfterSell cookies – Post-purchase upsell tracking and optimization – Duration: 30 days

Third-Party Cookies

We work with third-party service providers who may also set cookies on your device when you visit our Site. These third parties have their own privacy policies and control how they use the information collected through their cookies:

Session vs. Persistent Cookies

Session Cookies: Temporary cookies that expire when you close your browser. These help us maintain your session while you browse our Site.

Persistent Cookies: Remain on your device for a set period or until you delete them. These remember your preferences and help us recognize you when you return to our Site.

We use both types of cookies on our Site.

Your Cookie Choices

You have several options to manage or disable cookies:

1. Cookie Consent Manager

When you first visit our Site, you can choose which types of cookies to accept through our cookie banner. You can update your preferences at any time by clicking the "Cookie Settings" link at the bottom of any page.

2. Browser Settings

Most web browsers allow you to manage cookies through their settings. You can typically:

  • View what cookies are stored and delete them individually
  • Block third-party cookies
  • Block all cookies from specific websites
  • Delete all cookies when you close your browser
  • Enable "private" or "incognito" browsing mode

To learn how to manage cookies in your browser:

3. Opt Out of Targeted Advertising

To opt out of interest-based advertising:

4. Global Privacy Control (GPC)

We honor Global Privacy Control signals. If your browser or device sends a GPC signal, we will treat it as an opt-out request for the sale/sharing of your personal information for targeted advertising purposes.

Learn more and enable GPC at https://globalprivacycontrol.org/

5. Mobile Device Settings

You can limit ad tracking on mobile devices:

  • iOS: Settings > Privacy & Security > Tracking > Disable "Allow Apps to Request to Track"
  • Android: Settings > Privacy > Ads > Enable "Opt out of Ads Personalization"

Important Note About Disabling Cookies

If you disable or refuse cookies, please note that some parts of our Site may become inaccessible or not function properly. In particular:

  • You may not be able to add items to your shopping cart or complete a purchase
  • Your preferences and settings will not be saved
  • You may see less relevant content and advertisements
  • Some features like auto-login will not work

Essential cookies cannot be disabled if you wish to use our Site's core functionality, such as shopping and checkout.

Do Not Track Signals

Other than Global Privacy Control, we do not currently respond to "Do Not Track" (DNT) signals from web browsers, as there is no universal standard for how to interpret these signals. However, you can use the other methods described above to control cookies and tracking.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, the cookies we use, or for legal, operational, or regulatory reasons. We will post any changes on this page and update the "Last updated" date.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.


Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Email: info@millysbest.com
Address: Xantus Products LLC, 8 The Green, Dover, DE 19901, United States

For more information about how we collect and use your personal information, please see our Privacy Policy.